Jen Talty is starting a blog series about author branding and how to become known as the guy who writes X.
She starts here with a creation story which I think is intriguing. I never really considered a creation story at all before. I figured if you wrote something good and someone liked it they would be open to reading more. If you provided more that they enjoyed they’d be open to still more et cetera and so forth.
Here, Talty doesn’t claim that discoverability trumps sustainability, quite the opposite, but that doesn’t mean that discoverability is irrelevant either.
And that means that authors who have a compelling personal narrative have an edge in getting discovered. Why read a Bob Mayer book? Why because he is writing about things that he lived when he was a Green Beret.
Of course, that means I somehow have to make the life of an office drone into a compelling personal narrative. Yay me.