The Write It Forward Author Branding Plan | Bob Mayer’s Blog.
Jen Talty is starting a blog series about author branding and how to become known as the guy who writes X.
She starts here with a creation story which I think is intriguing. I never really considered a creation story at all before. I figured if you wrote something good and someone liked it they would be open to reading more. If you provided more that they enjoyed they’d be open to still more et cetera and so forth.
Here, Talty doesn’t claim that discoverability trumps sustainability, quite the opposite, but that doesn’t mean that discoverability is irrelevant either.
And that means that authors who have a compelling personal narrative have an edge in getting discovered. Why read a Bob Mayer book? Why because he is writing about things that he lived when he was a Green Beret.
Of course, that means I somehow have to make the life of an office drone into a compelling personal narrative. Yay me.
Thanks for the shout out! I spent the majority of my life carting kids from one hockey rink to the next and worked in various marketing jobs. Nothing like Bob’s experiences. But I use the area I live in as the basis of my fascination with the darker side of human nature. My city is the home of the Alphabet Killer. we have the highest murder rate per capita. I use that in my creation story. The key really is not to make it a creation story, but to connect with your readers on why it is they relate to you in the first place…your content. Content is still king. This is just one part of making the connection with readers, who are the most important aspect in a writers career! Thanks again for the shout out! Look forward to connecting with you more!
Everyone has a story to tell.